Press release
Hamburg/Lachen (Switzerland), 2 May 2022
Starting in June 2022, customers can use the European payment solution Bluecode to pay at the pumps of more than 350 HEM service stations in Germany.
As of June 2022, more than 350 HEM service stations operated by Deutsche Tamoil GmbH will accept Bluecode as a payment option, facilitating quick and convenient payments through the Bluecode app – directly at the pump using Pay@Pump. Additionally, customers will have the option to receive a digital receipt via email after refuelling. “Digital payments are increasingly becoming part of everyday life, including at gas stations. We’re happy that customers can now enjoy an even smoother refuelling experience by paying directly at the pump with Bluecode. Plus, they get access to a whole ecosystem – a one-stop solution,” says Bluecode CEO Anton Stadelmann.
“Deutsche Tamoil, the parent company of the HEM brand, is continuously advancing the digitalization of its service stations. This includes cutting-edge, efficient payment solutions for our customers. In addition, the significance of added value through loyalty programmes or tailored offers is increasingly being recognized as a pivotal strategy for securing long-term customer allegiance to our brand,” says Oliver Behrens, Head of Payment Systems and Mobility Technologies at Deutsche Tamoil GmbH. “Through our partnership with Bluecode, we are set to jointly realize these objectives and make the refuelling experience even more convenient for our customers.”
To use Pay@Pump, the only requirement is the Bluecode app, which can be downloaded for free from the App Store or Google Play. In the “Partners” menu option of the app, users can select their preferred HEM gas station for refuelling – geo-tagging technology ensures that the nearest station automatically appears at the top of the list. Bluecode can be selected as the payment method before, during or after pumping gas. The payment is authorized with just one click.
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Photos, reprint free of charge
Photo 1: Starting in June 2022, direct payment at the pump with Bluecode will be available at HEM service stations across Germany. © Blue Code International AG/Deutsche Tamoil GmbH
Photo 2: As of June 2022, customers will be able to pay directly at the pump via smartphone and Bluecode app at more than 350 HEM service stations in Germany. © Deutsche Tamoil GmbH/Stöhr
About Bluecode
Bluecode is the European mobile payment solution enabling cashless payments via smartphone and smartwatch (iOS & Android). In addition, in cooperation with banks and retailers, digital value-added services are offered in the apps of these partners. The smart and highly secure payment method works with any bank account and is based on the unique blue barcode, named after its distinct Europe-themed colour. Bluecode is based on a high-tech solution and is also compatible with other transmission technologies. Absolute data protection for consumers, retailers and banks is guaranteed. Major European banks in Austria and Germany, leading retailers (including Müller, Rossmann, Globus Group, Konsum, REWE International subsidiaries Billa, Billa Plus and Bipa, and the Spar Austria Group), as well as sports clubs and arenas (including TSG Hoffenheim, SAP Arena Adler Mannheim, 1. FC Köln, FC Augsburg) are Bluecode network partners. The Hopp Family Office supports Bluecode’s expansion endeavours as one of its lead investors. Bluecode was distinguished with the “Top Supplier Retail 2022” award by the German EHI Retail Institute. For more information, please visit: www.store.bluecode.com. As part of the European Mobile Payment Systems Association (EMPSA), Bluecode actively advances the interoperability of European payment systems.
About HEM – a brand of the Tamoil Group
Deutsche Tamoil GmbH, based in Hamburg, is part of the Dutch Oilinvest Group. Oilinvest operates around 2,200 filling stations in Europe and its own refinery in Hamburg. With more than 400 stations, Deutsche Tamoil is one of the ten largest filling station companies in Germany. Due to its streamlined corporate structure and a strong focus on cost efficiency, Deutsche Tamoil’s HEM brand is typically able to supply fuel at lower prices than the major brands. More information is available on our website www.hem-tankstelle.de and at www.facebook.com/HEM.Deutschland and www.instagram.com/hem_deutschland.
Press inquiries:
Blue Code International AG
Schützenstraße 7
CH-8853 Lachen SZ Switzerland
Brendan Philipp
Email: b.philipp@bluecode.com / presse@bluecode.com
Phone: +43 1 803 30 84 16
Deutsche Tamoil GmbH:
P.U.N.K.T. Gesellschaft für Public Relations mbH
Laura Karsten
Email: lkarsten@punkt-pr.de
Phone: +49 (0) 40 853760 22
